Master Sales Calls with Voice AI
Our AI platform lets reps practice live sales calls with an AI version of their actual prospect, built from real-time company data. They master messaging and handle realistic objections before ever talking to a human.
A smarter way to practice
Itura automates research and turns it into an instant, AI-powered practice session.
Automated Research
Compiles a research brief from public web sources and your own documents.
Live Voice Simulation
Engage in a live voice conversation with an AI-generated prospect persona.
Actionable Call Plans
Generates a call plan, likely objections with counters, and context-aware questions.
Performance Analytics
Records, scores, and summarizes the session, with artifacts ready for your CRM.
Built for high-performance sales teams
Whether you're ramping up new hires or sharpening the skills of seasoned pros, Itura gives your team the edge.
SDRs
Master cold calling and book more meetings.
Account Executives
Ace discovery calls and navigate complex deals.
Sales Managers
Onboard new hires faster and scale best practices.
Simple, transparent pricing
Only pay for what you practice. No hidden fees.
Per-session
- Automated research brief and call plan
- Live voice simulation with interruption handling
- Transcript, scoring, and exportable artifacts
Teams
Need seats, SSO, or CRM exports? Let us know your needs.
- Bulk session credits
- Optional SSO and CRM integrations
- Enablement analytics for managers
Book a demo
Tell us a bit about you. We'll reach out with a calendar link.